A Digital Growth Agency

Tech Advisory & Implementation

Technology is evolving at rapid speed. Having marketing technology specialist on your side is vital: to tailor a strategy that fits, and uncover the right tech for your project or your most challenging business problems – regardless of the industry. Here at Acebo, we help you steer your digital transformation to stay ahead of the curve.

Every project gets treated with exclusivity. We are here to strategize, implement, train, and coach you on how to use certain tools in order to get the best possible results – on your own or with our continuous support!

How We Can Help You

We will help you understand the varied technology capabilities you need to enable digital transformation for your business or standalone project, how to reach your goals with digital strategy, and practical implementation. We implement, integrate, and operate the technology and data platforms to deliver them at scale. Most of all. we make sure you are getting the return on investment and the results you set out for.

Whether you are new to marketing technologies or looking to improve your existing systems, we are your technology advisory and implementation partner for the digital transformation you are looking for. Accelerate your business to the next level with new technologies and innovative marketing technology specialists that help drive business value for you.

How We Can Help You

We will help you understand the varied technology capabilities you need to enable digital transformation for your business or standalone project, how to reach your goals with digital strategy, and practical implementation. We implement, integrate, and operate the technology and data platforms to deliver them at scale. Most of all. we make sure you are getting the return on investment and the results you set out for.

Whether you are new to marketing technologies or looking to improve your existing systems, we are your technology advisory and implementation partner for the digital transformation you are looking for. Accelerate your business to the next level with new technologies and innovative marketing technology specialists that help drive business value for you.

Setting The Foundation

Technology is the foundation to not only digital transformation, but also customer experience. Customers today want personalized experiences, businesses want to know more about their customers and market to them, technology is the catalyst.

From web analytics, Martech, Adtech, CMS, CRM, to marketing automation tools and more, the technologies out there may vary, but typically complement each other one way or another. Because technology is playing an increasingly important role in marketing, it’s become essential to invest in technologies, such as marketing technology (Martech) solutions that will facilitate future growth. Organizations are trying to figure out which tools to use, how these changes will impact their business, their employees, and how to get sales and marketing to collaborate effectively.

That’s where we at Acebo come in. 

Setting The Foundation

Technology is the foundation to not only digital transformation, but also customer experience. Customers today want personalized experiences, businesses want to know more about their customers and market to them, technology is the catalyst.

From web analytics, Martech, Adtech, CMS, CRM, to marketing automation tools and more, the technologies out there may vary, but typically complement each other one way or another. Because technology is playing an increasingly important role in marketing, it’s become essential to invest in technologies, such as marketing technology (Martech) solutions that will facilitate future growth. Organizations are trying to figure out which tools to use, how these changes will impact their business, their employees, and how to get sales and marketing to collaborate effectively.

That’s where we at Acebo come in. 

Benefits and ROI of marketing automation

There is a strong desire and need for businesses to succeed in the world of digital marketing and automation. The automation of the marketing, and the cost of implementation, is nothing to fear, however. This technology is designed to take your business to another level of demand generation and customer loyalty.

The global marketing technology industry value surpassed 121 billion U.S. dollars worldwide, representing year-on-year growth of over 22 percent.

Companies of all sizes recognize the success potential of using in MarTech.

The global marketing technology industry value surpassed 121 billion U.S. dollars worldwide, representing year-on-year growth of over 22 percent.

Companies of all sizes recognize the success potential of using in MarTech.

Marketing Technology (MarTech)

Marketing technology (MarTech) impacts the way you reach your audience, how they consume your content, and how they interact with your brand. MarTech involves a wide range of systems, software, tools, and solutions that harness technology to achieve marketing goals and objectives, ranging from customer relationship management (CRM) platforms, marketing automation, as well as web analytics and other tools that help marketers collect, analyze, and utilize relevant business data. Other core areas in the diverse landscape of marketing technology include content marketing, social media, advertising, and sales enablement tools, all designed to assist with marketing workflows, customer acquisition, and communications.

It might sound complex, but marketing technology is a general term for the tools that allow you to market in a smarter way. For example, if you use Google Analytics to track performance on your website or send emails through a platform like MailChimp or ActiveCampaign, you’re already using “MarTech.” Most of all, these platforms and technologies help to make connections between marketing, sales, and operational efforts.

MarTech Looks At The Entire Customer Journey

Integrating platforms and systems allow marketers to holistically look at customer data, from the first to the last touchpoint, gaining insight into the full customer journey. This viewpoint shows teams what is working well or areas that need improvements.

Questions you should ask to better understand the customer journey and applicable MarTech integration:

Relevant customer journey and Martech integration questions:

  • How did the customer find you? Organic search result e.g Google, or paid media advertisement? Which channels lead to the highest conversions?
  • What was the customer’s first touchpoint with your brand? Website visit, phone call, social media engagement? All of these are touchpoints or direct interactions that can be tracked using tools to help see what drives customers to engage and what method they prefer to use.
  • How do you target potential customers? Remarketing digital advertising and marketing automation, are example tools that are able to integrate with your website or other sales platforms to create messaging specific to where the customer is in their journey.
  • How do you increase conversions? Are you running conversion rate optimization campaigns, upselling, showing related items or products? The logic and tools behind these would involve your MarTech solution stack.
  • How do you establish customer loyalty? What communications can be automated? e.g through drip campaigns, scheduled social media posts, segmented emails, etc.? These are some ways to keep moving your customers “through the funnel” in order to establish loyalty.
  • How do you personalize to your customers? Once customers are segmented, communications and offers can be targeted to them. Does your website or media placement use dynamic content or incorporate customer data?
  • How do you determine the performance of everything? What reporting tools do you use—dashboards, web analytics, attribution models, business intelligence? How do you incorporate all the platforms listed above? Martech has the capabilities to include nearly everything, all-in-one.

Technology Advising & Implementation

Effective sales and marketing technology requires more than great software. You need to understand both digital strategy and technology that will allow for alignment and prove ROI.

Whether you’re looking at general Martech capabilities, or something specific such as marketing automation software, a new CRM solution, or a tool that can do both, we can help your team build and implement solutions that drive lead generation and sales opportunities, account management, and more. We have extensive experience with some of the most sophisticated experience technologies and are specialists in finding comprehensive solutions, in an agile and effective way, in all types of digital marketing projects – no matter the industry or company size.

We offer:

  • Technology implementation, integration, and operations.
  • Technology strategy and roadmaps
  • Solution requirements & selection
  • Technology review, audits, data, reporting, and system alignment.
  • Marketing and sales automation advisory and implementation.
  • Sales and marketing process and development.
  • Marketing and sales technology strategies that lead to growth.
  • Training, coaching, and optional continuous support.

Technology Advising & Implementation

Effective sales and marketing technology requires more than great software. You need to understand both digital strategy and technology that will allow for alignment and prove ROI.

Whether you’re looking at general Martech capabilities, or something specific such as marketing automation software, a new CRM solution, or a tool that can do both, we can help your team build and implement solutions that drive lead generation and sales opportunities, account management, and more. We have extensive experience with some of the most sophisticated experience technologies and are specialists in finding comprehensive solutions, in an agile and effective way, in all types of digital marketing projects – no matter the industry or company size.

We offer:

  • Technology implementation, integration, and operations.
  • Technology strategy and roadmaps
  • Solution requirements & selection
  • Technology review, audits, data, reporting, and system alignment.
  • Marketing and sales automation advisory and implementation.
  • Sales and marketing process and development.
  • Marketing and sales technology strategies that lead to growth.
  • Training, coaching, and optional continuous support.

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“Our mission is to help our customers to achieve the digital transformation they are looking for. We have the talent, experience, motivation, and the necessary tools to make it possible.”