A Digital Growth Agency
Tech Advisory & Implementation
Technology is evolving at a fast speed. So having a marketing technology specialist on your side is vital: to tailoring a strategy that fits and uncovers the right tech for your project or your most challenging business problems – regardless of the industry. At Acebo, we help you steer your digital transformation to stay ahead of the curve. We offer the tech advisory & implementation services your company needs.
Every project gets treated with exclusivity. We are here to strategise, implement, train, and coach you on using specific tools to get the best possible results – on your own or with our continuous support!
How We Can Help You
We will help you understand the varied technology capabilities you need to enable digital transformation for your company or standalone project. You will learn how to reach your goals with a digital strategy and practical implementation. We set, integrate, and operate the technology and data platforms to deliver them at scale. Most of all, we ensure you get the Return on investment (ROI) and the results you set out for.
Whether new to marketing technologies or looking to improve your existing systems, you have come to the right place here, with us. We are your tech advisory and implementation partner for the digital transformation you are looking for.
😏Accelerate your business to the next level with the innovative marketing technology specialists that help drive business value for you!
How We Can Help You
We will help you understand the varied technology capabilities you need to enable digital transformation for your company or standalone project. You will learn how to reach your goals with a digital strategy and practical implementation. We set, integrate, and operate the technology and data platforms to deliver them at scale. Most of all, we ensure you get the Return on investment (ROI) and the results you set out for.
Whether new to marketing technologies or looking to improve your existing systems, you have come to the right place here, with us. We are your tech advisory and implementation partner for the digital transformation you are looking for.
😏Accelerate your business to the next level with the innovative marketing technology specialists that help drive business value for you!
Setting The Foundation
Technology is the foundation of not only digital transformation but also customer experience. Consumers today want personalised experiences, and organisations want to know more about their clients and market to them. Technology is the catalyst.
From web analytics, Martech, Adtech, CMS, and CRM to marketing automation tools. Technologies out there may vary but typically complement each other in one way or another. Because it plays an increasingly important role in marketing, it’s become essential to invest in technologies, such as marketing technology (Martech) solutions, that will facilitate future growth. As a result, organisations are trying to figure out which tools to use, how these changes will impact their business and their employees, and how to get sales and marketing to collaborate effectively.
That’s where we at Acebo come in.
Setting The Foundation
Technology is the foundation of not only digital transformation but also customer experience. Consumers today want personalised experiences, and organisations want to know more about their clients and market to them. Technology is the catalyst.
From web analytics, Martech, Adtech, CMS, and CRM to marketing automation tools. Technologies out there may vary but typically complement each other in one way or another. Because it plays an increasingly important role in marketing, it’s become essential to invest in technologies, such as marketing technology (Martech) solutions, that will facilitate future growth. As a result, organisations are trying to figure out which tools to use, how these changes will impact their business and their employees, and how to get sales and marketing to collaborate effectively.
That’s where we at Acebo come in.
Marketing Technology (MarTech)
Marketing technology (MarTech) impacts how you reach your audience, consume your content, and interact with your brand. MarTech involves many systems, software, tools, and solutions that harness technology to achieve marketing goals and objectives: Ranging from customer relationship management (CRM) platforms and marketing automation, as well as web analytics and other tools that help marketers collect, analyse, and utilise relevant business data.
Other core areas in the diverse landscape of marketing technology include content marketing, social media, advertising, and sales enablement tools. They are all designed to assist with marketing workflows, client acquisition, and communications.
It might sound complex, but marketing technology is a general term for the tools that allow you to market in a smarter way.
💡For example, you use Google Analytics to track performance on your website or send emails through a platform like MailChimp or Active Campaign. In that case, you’re already using “MarTech.” But, most of all, these platforms and technologies help connect marketing, sales, and operational efforts.
Marketing Technology (MarTech)
Marketing technology impacts how you reach your audience, consume your content, and interact with your brand. MarTech involves many systems, software, tools, and solutions that harness technology to achieve marketing goals and objectives: Ranging from customer relationship management (CRM) platforms and marketing automation, as well as web analytics and other tools that help marketers collect, analyse, and utilise relevant business data.
Other core areas in the diverse landscape of marketing technology include content marketing, social media, advertising, and sales enablement tools. They are all designed to assist with marketing workflows, client acquisition, and communications.
It might sound complex, but marketing technology is a general term for the tools that allow you to market in a smarter way.
💡For example, you use Google Analytics to track performance on your website or send emails through a platform like MailChimp or Active Campaign. In that case, you’re already using “MarTech.” But, most of all, these platforms and technologies help connect marketing, sales, and operational efforts.
The global marketing technology industry value surpassed 121 billion U.S. dollars worldwide, representing year-on-year growth of over 22 percent.
Companies of all sizes recognize the success potential of using in MarTech.
The global marketing technology industry value surpassed 121 billion U.S. dollars worldwide, representing year-on-year growth of over 22 percent.
Companies of all sizes recognize the success potential of using in MarTech.
MarTech Looks At The Entire Customer Journey
Integrating platforms and systems allow marketers to holistically look at customer data, from the first to the last touchpoint, gaining insight into the entire customer journey. This viewpoint shows teams what is working well or what areas need some improvement.
Questions you should ask better to understand the customer journey and functional MarTech integration:
Relevant customer journey and Martech integration questions:
How did the customer find you?
Organic search results, e.g. Google or paid media advertisement? Which channels lead to the highest conversions?
What was the customer’s first touchpoint with your brand?
Website visit, phone call, social media or corporate blog engagement, CTA (call to action) on a landing page…All of these are touchpoints or direct interactions that can be tracked. By using the right tools, you will see what drives clients to engage and what method they prefer to use.
How do you target potential buyers?
Remarketing digital advertising and marketing automation can integrate with your website or other sales platforms to create messaging specific to where the customer is in their journey.
How do you increase conversions?
Are you running conversion rate optimisation campaigns, upselling, and showing related items or products? The logic and tools behind these would involve your MarTech solution stack.
How do you establish customer loyalty?
What communications can be automated? e.g., through drip campaigns, scheduled social media posts, segmented emails, etc.? These are some ways to keep moving your prospects “through the funnel” in order to establish customer loyalty.
How do you personalize to your clients?
Once customers are segmented, communications and offers can be targeted to them. Does your website or media placement use dynamic content or incorporate customer data?
How do you determine the performance of everything?
What reporting tools do you use: (dashboards, web analytics, attribution models, or business intelligence (BI)?
How do you incorporate all the platforms listed above?
Martech has the capability to include nearly everything, all-in-one.
MarTech Looks At The Entire Customer Journey
Integrating platforms and systems allow marketers to holistically look at customer data, from the first to the last touchpoint, gaining insight into the entire customer journey. This viewpoint shows teams what is working well or what areas need some improvement.
Questions you should ask better to understand the customer journey and functional MarTech integration:
Relevant customer journey and Martech integration questions:
How did the customer find you?
Organic search results, g. Google or paid media advertisement? Which channels lead to the highest conversions?
What was the customer's first touchpoint with your brand?
Website visit, phone call, social media or corporate blog engagement, CTA (call to action) on a landing page…All of these are touchpoints or direct interactions that can be tracked. By using the right tools, you will see what drives clients to engage and what method they prefer to use.
How do you target potential buyers?
Remarketing digital advertising and marketing automation can integrate with your website or other sales platforms to create messaging specific to where the customer is in their journey.
How do you increase conversions?
Are you running conversion rate optimisation campaigns, upselling, and showing related items or products? The logic and tools behind these would involve your MarTech solution stack.
How do you establish customer loyalty?
What communications can be automated? e.g., through drip campaigns, scheduled social media posts, segmented emails, etc.? These are some ways to keep moving your prospects “through the funnel” in order to establish customer loyalty.
How do you personalize to your clients?
Once customers are segmented, communications and offers can be targeted to them. Does your website or media placement use dynamic content or incorporate customer data?
How do you determine the performance of everything?
What reporting tools do you use: (dashboards, web analytics, attribution models, or business intelligence (BI)?
How do you incorporate all the platforms listed above?
Martech has the capability to include nearly everything, all-in-one.
Tech Advisory & Implementation
Effective sales and marketing technology require more than great software. You need to understand digital strategy and technology that will allow for alignment and prove ROI.
Whether you’re looking at general Martech capabilities, or something specific such as marketing automation software, a new CRM solution, or a tool that can do both, we can help your team build and implement solutions that drive lead generation and sales opportunities, account management, and more. We have extensive experience with some of the most sophisticated experience technologies.
📈 At Acebo, we are specialists in finding comprehensive solutions, in an agile and effective way, in all types of digital marketing projects – no matter the industry or company size.
We offer:
- Tech advisory & implementation, integration, and operations.
- Technology strategy and roadmaps.
- Solution requirements & selection.
- Technology review, audits, data, reporting, and system alignment.
- Marketing and sales automation advisory and implementation.
- Sales and marketing process and development.
- Marketing and sales technology strategies that lead to growth.
- Training, coaching, and optional continuous support.
Tech Advisory & Implementation
Effective sales and marketing technology require more than great software. You need to understand digital strategy and technology that will allow for alignment and prove ROI.
Whether you’re looking at general Martech capabilities, or something specific such as marketing automation software, a new CRM solution, or a tool that can do both, we can help your team build and implement solutions that drive lead generation and sales opportunities, account management, and more. We have extensive experience with some of the most sophisticated experience technologies.
📈 At Acebo, we are specialists in finding comprehensive solutions, in an agile and effective way, in all types of digital marketing projects – no matter the industry or company size.
We offer:
- Tech advisory & implementation, integration, and operations.
- Technology strategy and roadmaps.
- Solution requirements & selection.
- Technology review, audits, data, reporting, and system alignment.
- Marketing and sales automation advisory and implementation.
- Sales and marketing process and development.
- Marketing and sales technology strategies that lead to growth.
- Training, coaching, and optional continuous support.