A Digital Growth Agency
Smart Advertising
There’s a lot of competition for your prospects’ attention, and smart advertising is the best way to capture it. It allows you to reach the right prospects and customers, with the right content, at the right time. All are done in a way that strategically leads you toward your business goals at the lowest possible cost with maximum targeted exposure.
At Acebo, we will help you improve lead quality and increase conversions with precise, measurable results.
A Digital Sales Approach to Digital Advertising
In the b2b lead generation and digital digital marketing world, one of the easiest ways to reach your qualified audience is through digital advertising. We are talking here about paid media, PPC advertising or pay-per-click (PPC) ads.
Digital advertising allows you to reach prospects where they are already looking for information and products, and often before your competitors do.
If you aim to generate immediate web traffic, increase conversions, attract intent-based user engagement, and boost revenue for your company, we can help. With our digital advertising services, we will assist you in developing a unique strategy tailored to your needs and budget. In addition, our services are always supported by data and analytics, knowing that if it goes into the market, you can be sure we will measure it from beginning to end.
A Digital Sales Approach to Digital Advertising
In the b2b lead generation and digital digital marketing world, one of the easiest ways to reach your qualified audience is through digital advertising. We are talking here about paid media, PPC advertising or pay-per-click (PPC) ads.
Digital advertising allows you to reach prospects where they are already looking for information and products, and often before your competitors do.
If you aim to generate immediate web traffic, increase conversions, attract intent-based user engagement, and boost revenue for your company, we can help. With our digital advertising services, we will assist you in developing a unique strategy tailored to your needs and budget. In addition, our services are always supported by data and analytics, knowing that if it goes into the market, you can be sure we will measure it from beginning to end.
There are many reasons why your company should consider implementing a ‘paid media’ campaign. Not only is it a proven way to boost qualified website traffic, but it’s cost-effective, highly focused on your niche market, and produces quick, data-driven, measurable results. Here are some reasons:
Cost effective
Fast results
Easy results tracking
Target to niche market
Cross-platform
Calculated ad bidding
A Digital Sales Approach to Digital Advertising
In the b2b lead generation and digital digital marketing world, one of the easiest ways to reach your qualified audience is through digital advertising. We are talking here about paid media, PPC advertising or pay-per-click (PPC) ads.
Digital advertising allows you to reach prospects where they are already looking for information and products, and often before your competitors do.
If you aim to generate immediate web traffic, increase conversions, attract intent-based user engagement, and boost revenue for your company, we can help. With our digital advertising services, we will assist you in developing a unique strategy tailored to your needs and budget. In addition, our services are always supported by data and analytics, knowing that if it goes into the market, you can be sure we will measure it from beginning to end.
There are many reasons why your company should consider implementing a ‘paid media’ campaign. Not only is it a proven way to boost qualified website traffic, but it’s cost-effective, highly focused on your niche market, and produces quick, data-driven, measurable results. Here are some reasons:
Cost effective
Fast results
Easy results tracking
Target to niche market
Cross-platform
Calculated ad bidding
Paid Media Overview
Paid media – synonymous with digital advertising, also known as pay-per-click (PPC) advertising or cost-per-click (CPC), is a digital advertising model in which advertisers only pay when someone clicks on their ads.
It is often associated with paid search advertising but is also used on social media platforms. PPC ads are usually held on one platform. Still, retargeting and remarketing capabilities make it possible to retarget customers across various platforms.
In addition, ad formats vary; text ads are most common, but also display ads, which can feature product images, videos, and more.
Digital ad networks reach millions of websites and apps. The ad’s price for each click is determined by an algorithm that uses multiple factors to determine the CPC. Calculated bidding algorithms assess factors such as the performance of the past ad campaign, keyword relevancy, and click-through rate.
PPC is an ongoing process — not just a “set it and forget it” type technique where it drives momentum over time. Continuous changes need to be made to see the best results possible.
Acebo digital advertising specialists help to implement, manage, and optimise your campaigns tailored to your budget and business needs.
Paid Media Overview
Paid media – synonymous with digital advertising, also known as pay-per-click (PPC) advertising or cost-per-click (CPC), is a digital advertising model in which advertisers only pay when someone clicks on their ads.
It is often associated with paid search advertising but is also used on social media platforms. PPC ads are usually held on one platform. Still, retargeting and remarketing capabilities make it possible to retarget customers across various platforms.
In addition, ad formats vary; text ads are most common, but also display ads, which can feature product images, videos, and more.
Digital ad networks reach millions of websites and apps. The ad’s price for each click is determined by an algorithm that uses multiple factors to determine the CPC. Calculated bidding algorithms assess factors such as the performance of the past ad campaign, keyword relevancy, and click-through rate.
PPC is an ongoing process — not just a “set it and forget it” type technique where it drives momentum over time. Continuous changes need to be made to see the best results possible.
Acebo digital advertising specialists help to implement, manage, and optimise your campaigns tailored to your budget and business needs.
68% of marketers stated that paid advertising is “very important” or “extremely important” to their overall marketing strategy – HubSpot
68% of marketers stated that paid advertising is “very important” or “extremely important” to their overall marketing strategy – HubSpot
Every Network. Every Channel.
Paid advertising allows you to reach a highly targeted audience interested in businesses like yours. It enables you to respond directly to a user’s search query. It gives you a chance to send brand awareness messages across every digital network, channel, and platform where your audience spends their time most.
At Acebo, our team takes a data-driven approach to ensuring that your budget works hardest where it is and delivers the best results.
Let us help you grow your digital advertising by putting your brand, products, and services in front of people who are interested in what you offer.
What We Do for You:
Research
Understand your audience and reach more people online.
Campaign Management
Increase visibility, monitor, and optimize ad performance.
Cutting-edge Tech
We use the latest and best platforms available on the market.
Results
Data & analytics, deliver ROI while saving you time and money.
Bespoke Strategy
Create effective and accurate campaigns for your ‘paid media’ channels.
Every Network. Every Channel.
Let us help you grow your digital advertising, by putting your brand, products, and services in front of the people showing an interest in what you offer.
Research
Understand your audience and reach more people online.
Campaign Management
Increase visibility, monitor, and optimize ad performance.
Cutting-edge Tech
We use the latest and best platforms available on the market.
Results
Data & analytics, deliver ROI while saving you time and money.
Bespoke Strategy
Create effective and accurate campaigns for your ‘paid media’ channels.
Our Digital Advertising Capabilities
PPC Strategy:
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- Account Audit
- Competitor Analysis
- Keyword Research
- Measurable Results
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Retargeting & Remarketing:
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- Target People Who Have Visited Your Website
- Lower CPCs
- Increase Brand Exposure
- Frequency Capping
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Google Ads Campaigns:
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- Campaign Management
- Ongoing Optimisation
- A/B Testing
- Increase Return on Investment
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Display & Video Ads:
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- Expanded Network
- Youtube
- Increase Brand Exposure
- Custom Intent Audiences
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Paid Social Media:
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- LinkedIn Ads
- Facebook Ads
- Instagram Ads
- Twitter Ads
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Analytics & Reporting:
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- Regular Updates
- Campaign Auditing
- Recommendations
- Planning
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Remarketing & Retargeting Services To Continue the Relationship Along the Buyer Journey
Not every person who visits your website will make a purchase. Remarketing or retargeting is a digital advertising method that reaches out to those who have left your website without converting to a lead or sale.
This method can be a highly cost-effective form of advertising as it reminds website visitors of your business and to recall your brand. For instance, by showing them targeted display ads, reminding them of your value proposition on other websites as they browse the web.
B2B marketing strategies often differ from B2C campaigns since the B2B buyer journey has a longer sales cycle. Remarketing and retargeting are an extremely effective tool in the lead nurturing process and can be instrumental in moving prospects through the buying funnel to a sale.
Remarketing & retargeting is one of our most solicited B2B ‘paid media’ services.
Let us help you grow with your digital advertising by putting your brand, products, and services in front of people interested in your offer.
How can we use retargeting?
We at Acebo have experience running display ads, search engine marketing (PPC), email and social media retargeting, and mobile retargeting.
Google Ads Remarketing
Dynamic Remarketing Ads
Facebook Remarketing
LinkedIn Remarketing
Display Remarketing
Other Paid Social Remarketing
Email Remarketing
Remarketing & Retargeting Services To Continue the Relationship Along the Buyer Journey
Not every person who visits your website will make a purchase. Remarketing or retargeting is a digital advertising method that reaches out to those who have left your website without converting to a lead or sale.
This method can be a highly cost-effective form of advertising as it reminds website visitors of your business and to recall your brand. For instance, by showing them targeted display ads, reminding them of your value proposition on other websites as they browse the web.
B2B marketing strategies often differ from B2C campaigns since the B2B buyer journey has a longer sales cycle. Remarketing and retargeting are an extremely effective tool in the lead nurturing process and can be instrumental in moving prospects through the buying funnel to a sale.
Remarketing & retargeting is one of our most solicited B2B ‘paid media’ services.
Let us help you grow with your digital advertising by putting your brand, products, and services in front of people interested in your offer.
How can we use retargeting?
We at Acebo have experience running display ads, search engine marketing (PPC), email and social media retargeting, and mobile retargeting.
Here are some retargeting channels we work with:
- Google Ads Remarketing
- Dynamic Remarketing Ads
- Facebook Remarketing
- LinkedIn Remarketing
- Display Remarketing
- Other Paid Social Remarketing
- Email Remarketing
FAQ
Frequently
asked
questions.
What is a Paid Media, CPC or PPC Advertising?
Paid media is synonymous with advertising. Cost-per-click (CPC) or pay-per-click (PPC) advertising is a common form of paid media: when you as a business advertise only and only pay once the ad is clicked.
Other similar digital advertising metrics include:
- Cost per impression: you pay when the ad is seen but not clicked.
- Cost per engagement: when a user engages with your ad (i.e., watching a video), and you pay for that engagement.
How much will a PPC Campaign cost?
There is no one-size-fits-all digital advertising strategy when it comes to paid media.
At Acebo, we give you the freedom to choose your budget and which platforms you want to advertise on – with management or help along the way.
What is campaign management?
Campaign management is creating and/or managing an advertising campaign for your business, e.g., on Google AdWords.
With an agreed plan, we will divide your ad campaigns based on certain Ad groups and select relevant keywords for each Ad group, along with the management of ad formats.
Our ultimate goal is to help you promote, optimise, and automate to provide a healthy ROI for your business.
What is your end-to-end process?
When you work with us at Acebo, you will see we spend time getting to know your industry, buyers, and audience. We will understand your business by asking the right questions during our first onboarding meeting.
In addition, our services are always supported by data and analytics, knowing that if it goes into the market, you can be sure we will measure it from beginning to end. Each client of ours is treated with exclusivity.
FAQ
Frequently
asked
questions.
What is a Paid Media, CPC or PPC Advertising?
Paid media is synonymous with advertising. Cost-per-click (CPC) or pay-per-click (PPC) advertising is a common form of paid media: when you as a business advertise only and only pay once the ad is clicked.
Other similar digital advertising metrics include:
- Cost per impression: you pay when the ad is seen but not clicked.
- Cost per engagement: when a user engages with your ad (i.e., watching a video), and you pay for that engagement.
How much will a PPC Campaign cost?
There is no one-size-fits-all digital advertising strategy when it comes to paid media.
At Acebo, we give you the freedom to choose your budget and which platforms you want to advertise on – with management or help along the way.
What is campaign management?
Campaign management is creating and/or managing an advertising campaign for your business, e.g., on Google AdWords.
With an agreed plan, we will divide your ad campaigns based on certain Ad groups and select relevant keywords for each Ad group, along with the management of ad formats.
Our ultimate goal is to help you promote, optimise, and automate to provide a healthy ROI for your business.
What is your end-to-end process?
When you work with us at Acebo, you will see we spend time getting to know your industry, buyers, and audience. We will understand your business by asking the right questions during our first onboarding meeting.
In addition, our services are always supported by data and analytics, knowing that if it goes into the market, you can be sure we will measure it from beginning to end. Each client of ours is treated with exclusivity.