A Digital Growth Agency

Smart Advertising

There’s a lot competing for your prospects attention, and the best way to capture it is through smart advertising – reaching the right prospects and customers, with the right content, at the right time, in a way that strategically drives toward your marketing and business goals at the lowest possible cost with maximum targeted exposure. We will help you improve lead quality and increase conversions with clear, measurable results.

A Digital Sales Approach to Digital Advertising

 

In the world of B2B lead generation and digital marketing, one of the easiest ways to reach your qualified audience is through digital advertising – synonymous with paid media, PPC advertising or pay-per-click (PPC) ads. It gives you the chance to reach prospects where they are already looking, and often before your competitors do.

If you’re looking to generate immediate web traffic, increase conversions, attract intent-based user engagement, and boost revenue for your company, we can help. With our digital advertising services, we will help you develop a unique strategy tailored to your needs and budget. Our services are always supported by data and analytics, knowing that if it goes into the market, you can be sure we are going to measure it from beginning to end.

A Digital Sales Approach to Digital Advertising

 

In the world of B2B lead generation and digital marketing, one of the easiest ways to reach your qualified audience is through digital advertising – synonymous with paid media, PPC advertising or pay-per-click (PPC) ads. It gives you the chance to reach prospects where they are already looking, and often before your competitors do.

If you’re looking to generate immediate web traffic, increase conversions, attract intent-based user engagement, and boost revenue for your company, we can help. With our digital advertising services, we will help you develop a unique strategy tailored to your needs and budget. Our services are always supported by data and analytics, knowing that if it goes into the market, you can be sure we are going to measure it from beginning to end.

There are many reasons why your company should consider implementing a ‘paid media’ campaign. Not only is it a proven way to boost qualified website traffic, but it’s cost-effective, highly focused to your niche market, and produces rapid data-driven measurable results. Here are some reasons:

Cost effective

Fast results

Easy results tracking

Target to niche market

1

Cross-platform

g

Calculated ad bidding

There are many reasons why your company should consider implementing a ‘paid media’ campaign. Not only is it a proven way to boost qualified website traffic, but it’s cost-effective, highly focused to your niche market, and produces rapid data-driven measurable results. Here are some reasons:

Cost effective

Fast results

Easy results tracking

Target to niche market

1

Cross-platform

g

Calculated ad bidding

Paid Media Overview

Paid media – synonymous with digital advertising, also known as pay-per-click (PPC) advertising or cost-per-click (CPC) is a digital advertising model in which advertisers only pay when someone clicks on their ads. It is often associated with paid search advertising but is also used on social media platforms. PPC ads are usually held on one platform, but retargeting and remarketing capabilities make it possible to retarget customers across various platforms. In addition, ad formats vary; text ads being most common, but also display ads, which can feature product images, videos, and more.

Digital ad networks reach millions of websites and apps. The price paid for each click of the ad is determined by an algorithm that uses multiple factors involved to determine the CPC, calculated bidding algorithms assess factors such as: performance of the past ad campaign, keyword relevancy, and click-through rate. PPC is an ongoing process — not just a “set it and forget it” type technique where it drives momentum over time, continuous changes need to be made to see the best results possible. Acebo digital advertising specialists help to implement, manage, and optimize your campaigns tailored to your budget and business needs.

Paid Media Overview

Paid media – synonymous with digital advertising, also known as pay-per-click (PPC) advertising or cost-per-click (CPC) is a digital advertising model in which advertisers only pay when someone clicks on their ads. It is often associated with paid search advertising but is also used on social media platforms. PPC ads are usually held on one platform, but retargeting and remarketing capabilities make it possible to retarget customers across various platforms. In addition, ad formats vary; text ads being most common, but also display ads, which can feature product images, videos, and more.

Digital ad networks reach millions of websites and apps. The price paid for each click of the ad is determined by an algorithm that uses multiple factors involved to determine the CPC, calculated bidding algorithms assess factors such as: performance of the past ad campaign, keyword relevancy, and click-through rate. PPC is an ongoing process — not just a “set it and forget it” type technique where it drives momentum over time, continuous changes need to be made to see the best results possible. Acebo digital advertising specialists help to implement, manage, and optimize your campaigns tailored to your budget and business needs.

68% of marketers stated that paid advertising is “very important” or “extremely important” to their overall marketing strategy – HubSpot

68% of marketers stated that paid advertising is “very important” or “extremely important” to their overall marketing strategy – HubSpot

Every Network. Every Channel.

Paid advertising allows you to reach a highly targeted audience that is interested in businesses just like yours, enabling you to respond directly to a user’s search query, to brand awareness messages across every digital network, channel, and platform where your audience spends their time most. At Acebo, our team takes a data-driven approach to ensuring that your budget works hardest where it will deliver the best results.

Let us help you grow your digital advertising, by putting your brand, products, and services in front of the people showing an interest in what you offer.

What We Do For You:
  • Research – Understand your audience and reach more people online.
  • Bespoke Strategy – Create effective and accurate campaigns for your ‘paid media’ channels.
  • Campaign Management – Increase visibility, monitor, and optimize ad performance.
  • Cutting-edge Tech – We use the latest and best platforms available on the market.
  • Results – Data & analytics, deliver ROI while saving you time and money.

Every Network. Every Channel.

Paid advertising allows you to reach a highly targeted audience that is interested in businesses just like yours, enabling you to respond directly to a user’s search query, to brand awareness messages across every digital network, channel, and platform where your audience spends their time most. At Acebo, our team takes a data-driven approach to ensuring that your budget works hardest where it will deliver the best results.

Let us help you grow your digital advertising, by putting your brand, products, and services in front of the people showing an interest in what you offer.

What We Do For You:
  • Research – Understand your audience and reach more people online.
  • Bespoke Strategy – Create effective and accurate campaigns for your ‘paid media’ channels.
  • Campaign Management – Increase visibility, monitor, and optimize ad performance.
  • Cutting-edge Tech – We use the latest and best platforms available on the market.
  • Results – Data & analytics, deliver ROI while saving you time and money.

Our Digital Advertising Capabilities

PPC Strategy:

          • Account Audit
          • Competitor Analysis
          • Keyword Research
          • Measurable Results

Google Ads Campaigns:

          • Campaign Management
          • Ongoing Optimisation
          • A/B Testing
          • Increase Return on Investment

Paid Social Media:

          • Linkedin Ads
          • Facebook Ads
          • Instagram Ads
          • Twitter Ads

Retargeting & Remarketing:

          • Target People Who Have Visited Your Website
          • Lower CPCs
          • Increase Brand Exposure
          • Frequency Capping

Display & Video Ads:

          • Expanded Network
          • Youtube
          • Increase Brand Exposure
          • Custom Intent Audiences

Analytics & Reporting:

          • Regular Updates
          • Campaign Auditing
          • Recommendations
          • Planning

Our Digital Advertising Capabilities

PPC Strategy:

          • Account Audit
          • Competitor Analysis
          • Keyword Research
          • Measurable Results

Google Ads Campaigns:

          • Campaign Management
          • Ongoing Optimisation
          • A/B Testing
          • Increase Return on Investment

Paid Social Media:

          • Linkedin Ads
          • Facebook Ads
          • Instagram Ads
          • Twitter Ads

Retargeting & Remarketing:

          • Target People Who Have Visited Your Website
          • Lower CPCs
          • Increase Brand Exposure
          • Frequency Capping

Display & Video Ads:

          • Expanded Network
          • Youtube
          • Increase Brand Exposure
          • Custom Intent Audiences

Analytics & Reporting:

          • Regular Updates
          • Campaign Auditing
          • Recommendations
          • Planning

Remarketing & Retargeting Services To Continue the Relationship Along the Buyer Journey 

 

Not every person who visits your website will make a purchase. Remarketing or retargeting is a method of digital advertising that reaches out to those who have left your website without converting to a lead or sale. This method can be an extremely cost-effective form of advertising as it reminds website visitors of your business and to recall your brand, e.g doing so by showing them unobtrusive targeted display ads, reminding them of your value proposition on other websites as they browse the web.

B2B marketing strategies are often much different from B2C campaigns since the B2B buyer journey has a longer sales cycle. Remarketing and retargeting is an extremely effective tool in the lead nurturing process, and can be instrumental in moving prospects through the buying funnel to sale.

Remarketing & retargeting is one of our most sought after B2B ‘paid media’ services. Let us help you grow with your digital advertising by putting your brand, products, and services in front of the people showing an interest in what you offer.

How can we use retargeting?:

We at Acebo have experience in running display ads, search engine marketing (PPC), email, and social media retargeting as well as mobile retargeting.

Here are some retargeting channels we work with:

  • Google Ads Remarketing
  • Dynamic Remarketing Ads
  • Facebook Remarketing
  • LinkedIn Remarketing
  • Display Remarketing
  • Other Paid Social Remarketing
  • Email Remarketing

Remarketing & Retargeting Services To Continue the Relationship Along the Buyer Journey 

 

Not every person who visits your website will make a purchase. Remarketing or retargeting is a method of digital advertising that reaches out to those who have left your website without converting to a lead or sale. This method can be an extremely cost-effective form of advertising as it reminds website visitors of your business and to recall your brand, e.g doing so by showing them unobtrusive targeted display ads, reminding them of your value proposition on other websites as they browse the web.

B2B marketing strategies are often much different from B2C campaigns since the B2B buyer journey has a longer sales cycle. Remarketing and retargeting is an extremely effective tool in the lead nurturing process, and can be instrumental in moving prospects through the buying funnel to sale.

Remarketing & retargeting is one of our most sought after B2B ‘paid media’ services. Let us help you grow with your digital advertising by putting your brand, products, and services in front of the people showing an interest in what you offer.

How can we use retargeting?:

We at Acebo have experience in running display ads, search engine marketing (PPC), email, and social media retargeting as well as mobile retargeting.

Here are some retargeting channels we work with:

  • Google Ads Remarketing
  • Dynamic Remarketing Ads
  • Facebook Remarketing
  • LinkedIn Remarketing
  • Display Remarketing
  • Other Paid Social Remarketing
  • Email Remarketing
FAQ

Frequently

asked

questions.

WHAT IS PAID MEDIA, CPC OR PPC ADVERTISING?

Paid media is synonymous with advertising. Cost-per-click (CPC) or pay-per-click (PPC) advertising is a common form of paid media and is when you as a business advertise only and only pay once the ad is clicked.

Other similar digital advertising metrics include: cost per impression, when you pay when the ad is seen but not clicked, and cost per engagement when a user engages with your ad (i.e watching a video) and you pay for that engagement.

HOW MUCH WILL A PPC CAMPAIGN COST?

There is no one-size-fits-all digital advertising strategy when it comes to paid media. At Acebo, we give you the freedom to choose your budget and which platforms you want to advertise on – with management or help along the way.

WHAT IS CAMPAIGN MANAGEMENT?

Campaign management is our process of creating and or managing an advertising campaign for your business, e.g on Google AdWords.

With an agreed plan, we will divide your ad campaigns based on certain AdGroups and select relevant keywords for each Adgroup, along with management of ad formats. Our ultimate goal is to help you promote, optimize, and automate to provide a healthy ROI for your business.

WHAT IS YOUR END-TO-END PROCESS?

When you work with us at Acebo, we will spend the time to get to know your industry, your buyers, your audience, and understand your business by asking the right questions when we have our first onboarding meeting.

In addition, our services are always supported by data and analytics, knowing that if it goes into the market, you can be sure we are going to measure it from beginning to end. Each client of ours is treated with exclusivity. 

Want to know more? Contact us today!

FAQ

Frequently

asked

questions.

WHAT IS PAID MEDIA, CPC OR PPC ADVERTISING?

Paid media is synonymous with advertising. Cost-per-click (CPC) or pay-per-click (PPC) advertising is a common form of paid media and is when you as a business advertise only and only pay once the ad is clicked.

Other similar digital advertising metrics include: cost per impression, when you pay when the ad is seen but not clicked, and cost per engagement when a user engages with your ad (i.e watching a video) and you pay for that engagement.

HOW MUCH WILL A PPC CAMPAIGN COST?

There is no one-size-fits-all digital advertising strategy when it comes to paid media. At Acebo, we give you the freedom to choose your budget and which platforms you want to advertise on – with management or help along the way.

WHAT IS CAMPAIGN MANAGEMENT?

Campaign management is our process of creating and or managing an advertising campaign for your business, e.g on Google AdWords.

With an agreed plan, we will divide your ad campaigns based on certain AdGroups and select relevant keywords for each Adgroup, along with management of ad formats. Our ultimate goal is to help you promote, optimize, and automate to provide a healthy ROI for your business.

WHAT IS YOUR END-TO-END PROCESS?

When you work with us at Acebo, we will spend the time to get to know your industry, your buyers, your audience, and understand your business by asking the right questions when we have our first onboarding meeting.

In addition, our services are always supported by data and analytics, knowing that if it goes into the market, you can be sure we are going to measure it from beginning to end. Each client of ours is treated with exclusivity. 

Want to know more? Contact us today!

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“Our mission is to help our customers to achieve the digital transformation they are looking for. We have the talent, experience, motivation, and the necessary tools to make it possible.”