A Digital Growth Agency
Marketing Automation
The digitalisation of society has put organisations in a constant state of change to restructure marketing and sales activities. Therefore, you can prepare your organisation for it, and we can help you. Marketing Automation is your next and necessary business growth step.
At Acebo, as a digital growth agency, we’ve helped leading brands implement complex software technology platforms and automate their workflows. In order to do so, we use tailored drip marketing campaigns.
🚀Grow your business, unlock the benefits of marketing automation, and spend more time on what matters most!
What is Marketing Automation?
Marketing automation involves marketing technology (Martech) and sophisticated software solutions. Those will allow you to market across channels and segment your audience seamlessly.
You will target your prospects with personalised experiences, saving time and enhancing results. Providing a more satisfying B2B digital customer journey, thanks to marketing automation, goes beyond just running email marketing campaigns on auto-pilot.
The early stages of your sales funnel are crucial. Enhance your digital customer journey with personalised experiences and communications across a range of marketing channels, including Webinars, landing pages, email, LinkedIn, Google ads, chatbots, and much more.
What is Marketing Automation?
Marketing automation involves marketing technology (Martech) and sophisticated software solutions. Those will allow you to market across channels and segment your audience seamlessly.
You will target your prospects with personalised experiences, saving time and enhancing results. Providing a more satisfying B2B digital customer journey, thanks to marketing automation, goes beyond just running email marketing campaigns on auto-pilot.
The early stages of your sales funnel are crucial. Enhance your digital customer journey with personalised experiences and communications across a range of marketing channels, including Webinars, landing pages, email, LinkedIn, Google ads, chatbots, and much more.
Expand Your Sales and Marketing Activities
Are you looking to implement or improve your marketing automation? At Acebo, we implement automated marketing solutions that align with your business objectives. We create segmented user workflows that filter through your Website, database CRM, emails, social media channels, paid media activities, SMS, and more.
We outline marketing automation with the following:
We have developed and implemented some of Europe’s most advanced and complex marketing automation systems.
😏At Acebo, we have helped companies across different industries and sizes. We have helped them to better understand their customers and optimise their digital strategy.
Moreover, we have supported them in increasing the level of automation, efficiency, personalisation, and data-driven communication.
Example Activities
-
Implement complex software technology platforms and automate workflows with tailored drip marketing campaigns.
-
Personalised marketing journeys inclusive of client CMS ( content management system)/ CRM ( customer relationship management) software and 3rd party applications (such as Salesforce Pardot, Marketo, Hubspot, Zapier, and more).
-
Aligning marketing communications with sales and cross-sell opportunities (channel re-marketing).
-
Segment audience marketing activities based on specific demographic or user personas for future campaign activities.
-
Mapping the B2B buyer journey & engagement touchpoints to drip segmented customer acquisition & retention strategies.
Marketing Automation
Automation of your marketing activities is crucial in order to increase the level of efficiency and harness valuable data.
😏Marketing automation is an excellent tool for saving time, developing insights, and improving targeted communications.
The tools included identify gaps in the buyer journey, enabling you to share targeted messages, at the right time, in the right channel, and in the right context.
Knowing these unique tools will work in collaboration is essential. To increase marketing efficiency effectively, all insights should be integrated across all your lead generation and digital marketing activities. Besides, you will consider the technologies used – to deliver better personalisation and results.
Depending on your business structure and goals, you may also sell products via platform technologies or third-party websites. We believe that this part of the marketing ecosystem in particular will continue to evolve at a rapid pace. By implementing marketing automation, we’ll help you understand which technology capabilities you need to transform your business at scale.
Consider Automation When, for example:
-
Your webiste needs to drive more leads and sales opportunities.
-
You send each email campaign, response, and post manually.
-
You would like to increase your online sales.
-
Your sales team needs more qualified leads.
-
You don’t nurture leads.
-
You need to connect your activities to trackable metrics.
-
You would like to increase your online
Experience Technologies
Today’s customers in the B2B sector expect personalised experiences. So, they interact with organisations through a variety of digital services, including websites and apps. That way, customers have a place to engage with your brand and products.
The current digital ecosystem will continue to evolve rapidly. By implementing marketing automation, we’ll help you understand which technology capabilities you need to transform your business at scale.
Expand Your Sales and Marketing Activities
Are you looking to implement or improve your marketing automation? At Acebo, we implement automated marketing solutions that align with your business objectives. We create segmented user workflows that filter through your Website, database CRM, emails, social media channels, paid media activities, SMS, and more.
We outline marketing automation with the following:
We have developed and implemented some of Europe’s most advanced and complex marketing automation systems.
😏At Acebo, we have helped companies across different industries and sizes. We have helped them to better understand their customers and optimise their digital strategy.
Moreover, we have supported them in increasing the level of automation, efficiency, personalisation, and data-driven communication.
Example Activities
- Implement complex software technology platforms and automate workflows with tailored drip marketing campaigns.
- Personalised marketing journeys inclusive of client CMS ( content management system)/ CRM ( customer relationship management) software and 3rd party applications (such as Salesforce Pardot, Marketo, Hubspot, Zapier, and more).
- Aligning marketing communications with sales and cross-sell opportunities (channel re-marketing).
- Segment audience marketing activities based on specific demographic or user personas for future campaign activities.
- Mapping the B2B buyer journey & engagement touchpoints to drip segmented customer acquisition & retention strategies.
Marketing Automation
Automation of your marketing activities is crucial in order to increase the level of efficiency and harness valuable data.
😏Marketing automation is an excellent tool for saving time, developing insights, and improving targeted communications.
The tools included identify gaps in the buyer journey, enabling you to share targeted messages, at the right time, in the right channel, and in the right context.
Knowing these unique tools will work in collaboration is essential. To increase marketing efficiency effectively, all insights should be integrated across all your lead generation and digital marketing activities. Besides, you will consider the technologies used – to deliver better personalisation and results.
Depending on your business structure and goals, you may also sell products via platform technologies or third-party websites. We believe that this part of the marketing ecosystem in particular will continue to evolve at a rapid pace. By implementing marketing automation, we’ll help you understand which technology capabilities you need to transform your business at scale.
Consider Automation When, for example:
- Your webiste needs to drive more leads and sales opportunities.
- You send each email campaign, response, and post manually.
- You would like to increase your online sales.
- Your sales team needs more qualified leads.
- You don’t nurture leads.
- You need to connect your activities to trackable metrics.
- You would like to increase your online
Experience Technologies
Today’s customers in the B2B sector expect personalised experiences. So, they interact with organisations through a variety of digital services, including websites and apps. That way, customers have a place to engage with your brand and products.
The current digital ecosystem will continue to evolve rapidly. By implementing marketing automation, we’ll help you understand which technology capabilities you need to transform your business at scale.
The Impact Of Marketing Automation
Marketing automation platforms are really powerful technology tools that provide companies with a wide range of solutions to manage the components of various online marketing campaigns.
But without careful implementation, companies are less likely to fully utilize and realize the significant potential that these platforms really offer.
Marketing automation platforms are really powerful technology tools that provide companies with a wide range of solutions to manage the components of various online marketing campaigns.
But without careful implementation, companies are less likely to fully utilize and realize the significant potential that these platforms really offer.
The Impact Of Marketing Automation
Marketing automation platforms are really powerful technology tools that provide companies with a wide range of solutions to manage the components of various online marketing campaigns.
But without careful implementation, companies are less likely to fully utilize and realize the significant potential that these platforms really offer.
Marketing automation platforms are really powerful technology tools that provide companies with a wide range of solutions to manage the components of various online marketing campaigns.
But without careful implementation, companies are less likely to fully utilize and realize the significant potential that these platforms really offer.
91% of the most successful users agree that marketing automation is “very important” to the overall success of their online marketing activities – Marketo
Save time & money by nurturing customer relationships with integrated mareting automation. Monitor B2B customer acquisitions and efficiently drive your sales funneñ from each molestone to maximise ROI.
Drive Growth With Marketing Automation
A strong marketing automation solution built on strategic business goals and needs can transform marketing operations: From the initial lead capture and scoring to the location of qualified leads, sales team, and analysis of ROI.
The way we see it is that marketing automation is a process – not just a software platform. Both marketing automation and automation platforms can be complex to understand, set up, and configure, as well as the know-how to manage campaigns. A solid technology foundation, a well-defined plan, careful tech advisory and implementation, and expertise from a strategic B2B digital marketing agency will set you up for success.
We at Acebo help companies with their digital transformation and make the most of their marketing automation software investment.
We’ve been helping our clients automate since 2015 – a journey we started with Wärtsilä Corporation and their global and local marketing teams.
Drive Growth With Marketing Automation
A strong marketing automation solution built on strategic business goals and needs can transform marketing operations: From the initial lead capture and scoring to the location of qualified leads, sales team, and analysis of ROI.
The way we see it is that marketing automation is a process – not just a software platform. Both marketing automation and automation platforms can be complex to understand, set up, and configure, as well as the know-how to manage campaigns. A solid technology foundation, a well-defined plan, careful tech advisory and implementation, and expertise from a strategic B2B digital marketing agency will set you up for success.
We at Acebo help companies with their digital transformation and make the most of their marketing automation software investment.
We’ve been helping our clients automate since 2015 – a journey we started with Wärtsilä Corporation and their global and local marketing teams.
FAQ
Frequently
asked
questions.
Does my company need Marketing Automation?
Actually, it does. No matter the size of your company or your industry, nowadays, in this digital ecosystem we all operate, automation is essential.
It will save you precious time and money to do your tasks. Think of email marketing, for example. Your marketing team will quickly identify clients interested in buying from you. The more open and click ratio you have, the more possibilities to sell your products or services.
That automated process allows the sales team to spend their time targeting the right leads and clients. Organisations use marketing automation tools to increase their ROI.
What is the best moment to set up Marketing Automation?
The sooner, the better. When it comes to marketing automation and digital transformation, you don’t want to get left behind. We have the right experience and tools to guide you in this digitalisation process. You will be supported all the way long.
So, whether you are in the early stages of your business or have been operating in the market for a while, Marketing Automation is for you.
Contact us today, and our experts will explain the benefits of Marketing Automation for your business.
What are the main features of Marketing Automation?
A successful Marketing Automation software should include:
A company’s website and corporate blog.
Social Media presence and interaction
Landing Pages and CTAs
Lead nurturing/scoring
A CRM integration
Email Marketing Campaigns
Data-driven marketing analytics
Being the professional you are, you want this marketing automation in the right hands. That’s why you can count on us. At Acebo, we have the right experience and technology to offer you support and guidance in your digital transformation.
FAQ
Frequently
asked
questions.
Does my company need Marketing Automation?
Actually, it does. No matter the size of your company or your industry, nowadays, in this digital ecosystem we all operate, automation is essential.
It will save you precious time and money to do your tasks. Think of email marketing, for example. Your marketing team will quickly identify clients interested in buying from you. The more open and click ratio you have, the more possibilities to sell your products or services.
That automated process allows the sales team to spend their time targeting the right leads and clients. Organisations use marketing automation tools to increase their ROI.
What is the best moment to set up Marketing Automation?
The sooner, the better. When it comes to marketing automation and digital transformation, you don’t want to get left behind. We have the right experience and tools to guide you in this digitalisation process. You will be supported all the way long.
So, whether you are in the early stages of your business or have been operating in the market for a while, Marketing Automation is for you.
Contact us today, and our experts will explain the benefits of Marketing Automation for your business.
What are the main features of Marketing Automation?
A successful Marketing Automation software should include:
A company’s website and corporate blog.
Social Media presence and interaction
Landing Pages and CTAs
Lead nurturing/scoring
A CRM integration
Email Marketing Campaigns
Data-driven marketing analytics
Being the professional you are, you want this marketing automation in the right hands. That’s why you can count on us. At Acebo, we have the right experience and technology to offer you support and guidance in your digital transformation.