A Digital Growth Agency

Marketing Automation

The digitalization of society has put organizations in a constant state of change to restructure marketing and sales activities. However, you can prepare for it and we can help you. We promote, optimize. and automate for the b2b buyer journey.

What is Marketing Automation?

As an agency, we’ve helped leading brands implement complex software technology platforms and automate their workflows with tailored drip-feed marketing campaigns. Grow your business and unlock the benefits of automation and spend more time on what matters most.

Marketing automation involves the use of marketing technology (Martech) and sophisticated software solutions that allows you to seamlessly market across channels, segment your audience; target them with personalized experiences, saving you time, and enhancing results. B2B marketing automation goes beyond just running email marketing campaigns on auto-pilot. It’s about creating a customer experience and managing customer relationships with streamlined end-to-end marketing operations along with a strategy that’s scalable, repeatable, and measurable that drives engagement and revenue.

The early stages of your sales funnel are crucial. Enhance your B2B buyer journey with personalized experiences and communications across a range of marketing channels, including webinars, landing pages, email, Linkedin, Google ads, chatbots, and much more.

Expand Your Sales and Marketing Activities

Are you looking to implement or improve your marketing automation? At Acebo, we implement automated marketing solutions that align with your business objectives, creating segmented user workflows that filter through your website, database CRM, emails, social channels, paid media activities, SMS, and more. We outline marketing automation with the following:

We have developed and implemented some of the most advanced and complex marketing automation systems in Europe, helping companies across different industries and of all sizes to increase the level of automation,  efficiency, personalization, data-driven communication, as well as to understand their customers and optimizing their digital strategy better. 

Example Activities

› Implement complex software technology platforms and automate workflows with tailored drip-feed marketing campaigns.

› Personalized marketing journeys inclusive of client CMS/ CRM software and 3rd party applications (such as Salesforce Pardot, Marketo, Hubspot, Zapier, and more).

› Aligning marketing communications with sales, and cross-sell opportunities (channel re-marketing).

› Segment audience marketing activities based on specific demographic or user personas for future campaign activities.

› Mapping the B2B buyer journey & engagement touch-points to drip-feed segmented customer acquisition & retention strategies.

Consider Automation When e.g.:

› You spend more time building and updating standard operating procedures for different tools than you use the actual tools or know how

› You don’t nurture leads

› You send each email campaign, response, and post manually

› You can’t connect your activities to trackable metrics

› Your website doesn’t generate enough leads and sales

› You can’t connect your activities to trackable metrics

› Your website doesn’t generate enough leads and sales you would like to increase your online sales

› Your sales team is in need of more qualified leads

› Your sales team would like to better understand their prospects

› Your company would like predictable monthly leads
› You would like to maximize and grow your email list

Marketing Automation

Automation of your marketing activities is essential for increasing the level of efficiency and harnessing valuable data.

Marketing automation and customer data platforms (CDP) are great tools for saving time, developing insights, and improving targeted communications. The tools identify gaps in the buyer journey, enabling you to share targeted messages, at the right time, in the right channel, and in the right context.

It’s important to know that these unique tools will not work in isolation. To increase marketing efficiency effectively, all insights should integrate across all your lead generation and digital marketing activities, as well as technologies used – to deliver better personalization and better results.

Experience Technologies

Today’s customers in the B2B sectors expect personalized experiences. They interact with organizations through a variety of digital services such as websites and apps. In other words, a platform or touchpoint where your customers can engage with your product or service.

Depending on your business structure and goals, you may also sell products via platform technologies or third-party websites. We believe that this part of the marketing ecosystem in particular will continue to evolve at a rapid pace. By implementing marketing automation, we’ll help you understand which technology capabilities you need to transform your business at scale.

Expand Your Sales and Marketing Activities

Are you looking to implement or improve your marketing automation? At Acebo, we implement automated marketing solutions that align with your business objectives, creating segmented user workflows that filter through your website, database CRM, emails, social channels, paid media activities, SMS, and more. We outline marketing automation with the following:

We have developed and implemented some of the most advanced and complex marketing automation systems in Europe, helping companies across different industries and of all sizes to increase the level of automation,  efficiency, personalization, data-driven communication, as well as to understand their customers and optimizing their digital strategy better. 

Marketing Automation

Automation of your marketing activities is essential for increasing the level of efficiency and harnessing valuable data.

Marketing automation and customer data platforms (CDP) are great tools for saving time, developing insights, and improving targeted communications. The tools identify gaps in the buyer journey, enabling you to share targeted messages, at the right time, in the right channel, and in the right context.

It’s important to know that these unique tools will not work in isolation. To increase marketing efficiency effectively, all insights should integrate across all your lead generation and digital marketing activities, as well as technologies used – to deliver better personalization and better results.

Experience Technologies

Today’s customers in the B2B sectors expect personalized experiences. They interact with organizations through a variety of digital services such as websites and apps. In other words, a platform or touchpoint where your customers can engage with your product or service.

Depending on your business structure and goals, you may also sell products via platform technologies or third-party websites. We believe that this part of the marketing ecosystem in particular will continue to evolve at a rapid pace. By implementing marketing automation, we’ll help you understand which technology capabilities you need to transform your business at scale.

Example Activities

<p>› Implement complex software technology platforms and automate workflows with tailored drip-feed marketing campaigns.</p>

<p>› Personalized marketing journeys inclusive of client CMS/ CRM software and 3rd party applications (such as Salesforce Pardot, Marketo, Hubspot, Zapier, and more).</p>

<p>› Aligning marketing communications with sales, and cross-sell opportunities (channel re-marketing).</p>

<p>› Segment audience marketing activities based on specific demographic or user personas for future campaign activities.</p>

<p>› Mapping the B2B buyer journey & engagement touch-points to drip-feed segmented customer acquisition & retention strategies.</p>

Consider Automation When e.g.:

<p>› You spend more time building and updating standard operating procedures for different tools than you use the actual tools or know how</p>
<p>› You don’t nurture leads</p>
<p>› You send each email campaign, response, and post manually</p>
<p>› You can’t connect your activities to trackable metrics</p>
<p>› Your website doesn’t generate enough leads and sales</p>
<p>› You can’t connect your activities to trackable metrics</p>
<p>› Your website doesn’t generate enough leads and sales you would like to increase your online sales</p>
<p>› Your sales team is in need of more qualified leads</p>
<p>› Your sales team would like to better understand their prospects</p>
<p>› Your company would like predictable monthly leads</p>
<p>› You would like to maximize and grow your email list</p>

91% of the most successful users agree that marketing automation is “very important” to the overall success of their online marketing activities – Marketo

Save time & money by nurturing customer relationships with integrated mareting automation. Monitor B2B customer acquisitions and efficiently drive your sales funneñ from each molestone to maximise ROI.

91% of the most successful users agree that marketing automation is “very important” to the overall success of their online marketing activities – Marketo

Save time & money by nurturing customer relationships with integrated mareting automation. Monitor B2B customer acquisitions and efficiently drive your sales funneñ from each molestone to maximise ROI.

Drive Growth With Marketing Automation

A strong marketing automation solution built on strategic business goals and marketing needs can transform the entire marketing operations from the initial lead capture, lead scoring to the location of qualified leads, sales team, and analysis of return on investment.

We believe that marketing automation is a process – not just a software platform. Both marketing automation and automation platforms can be complex to understand, set up, and configure, as well as the know-how to manage campaigns. A solid technology foundation, a well-defined plan, careful implementation, and expertise from a strategic B2B digital marketing agency will set you up for success. We at Acebo help companies with the growth and digital transformation they are looking for and make the most of their marketing automation software investment.

We’ve been helping our clients automate since 2015 – a journey we started with Wärtsilä Corporation and their global and local marketing teams.

Drive Growth With Marketing Automation

A strong marketing automation solution built on strategic business goals and marketing needs can transform the entire marketing operations from the initial lead capture, lead scoring to the location of qualified leads, sales team, and analysis of return on investment.

We believe that marketing automation is a process – not just a software platform. Both marketing automation and automation platforms can be complex to understand, set up, and configure, as well as the know-how to manage campaigns. A solid technology foundation, a well-defined plan, careful implementation, and expertise from a strategic B2B digital marketing agency will set you up for success. We at Acebo help companies with the growth and digital transformation they are looking for and make the most of their marketing automation software investment.

We’ve been helping our clients automate since 2015 – a journey we started with Wärtsilä Corporation and their global and local marketing teams.

FAQ

Frequently

asked

questions.

How much does marketing automation cost?

In general, automation is a cost-saving exercise to maximise output and decrease labour costs. At Acebo we seek to understand your goals and business objectives first to find the most effective and efficient solution tailored to your budget. From there the rest is dependent on several factors including workflow structure and setup, audience segmentation, system integrations/ capabilities, and campaign activity.

It can be complex depending on the size of your business and the systems you are integrating with, but if you have any questions or are looking for some cost indication, we are happy to connect with you. Contact us today to learn more.

What exactly does marketing automation do?

When it comes to marketing automation, the opportunities are endless. We utilize automation to better understand user engagement and segment user data to create better cross-channel marketing campaigns focused on relevance and the B2B buyer journey. This process typically results in increased engagement, acquisition, and sales overall.

Here’s a brief example: an audience segment is created from a database of users that downloaded an industry whitepaper from your website, in addition, show a high incentive-based ad on Linkedin to create more exposure and engagement. Follow up on engaged users by sending an automated email 5hrs after they downloaded a specific whitepaper inviting them to a webinar on that same topic.

Speak to one of our experts to brainstorm some ideas of how we can help your brand automate your marketing solutions. Contact us today!

Can you integrate marketing automation software with my CRM?

Most marketing automation software is open and allows you to integrate with CRM customer records, triggers, actions, and conditions. This also allows business owners or managers to have control over how you’re process and user journey works.

For example, say you have a new lead that needs to be followed up with. Create an automated script that alerts your sales team through a channel (e.g email, Slack, or an internal comms tool of your choice) or create a task in your project management system. Or how about if you moved a lead through the sales pipeline? Automatically send emails to prospective customers that focus on relevance and customer experience.

Anything is possible.Contact usto make that possibility become a reality.

FAQ

Frequently

asked

questions.

How much does marketing automation cost?

In general, automation is a cost-saving exercise to maximise output and decrease labour costs. At Acebo we seek to understand your goals and business objectives first to find the most effective and efficient solution tailored to your budget. From there the rest is dependent on several factors including workflow structure and setup, audience segmentation, system integrations/ capabilities, and campaign activity.

It can be complex depending on the size of your business and the systems you are integrating with, but if you have any questions or are looking for some cost indication, we are happy to connect with you. Contact us today to learn more.

What exactly does marketing automation do?

When it comes to marketing automation, the opportunities are endless. We utilize automation to better understand user engagement and segment user data to create better cross-channel marketing campaigns focused on relevance and the B2B buyer journey. This process typically results in increased engagement, acquisition, and sales overall.

Here’s a brief example: an audience segment is created from a database of users that downloaded an industry whitepaper from your website, in addition, show a high incentive-based ad on Linkedin to create more exposure and engagement. Follow up on engaged users by sending an automated email 5hrs after they downloaded a specific whitepaper inviting them to a webinar on that same topic.

Speak to one of our experts to brainstorm some ideas of how we can help your brand automate your marketing solutions. Contact us today!

Can you integrate marketing automation software with my CRM?

Most marketing automation software is open and allows you to integrate with CRM customer records, triggers, actions, and conditions. This also allows business owners or managers to have control over how you’re process and user journey works.

For example, say you have a new lead that needs to be followed up with. Create an automated script that alerts your sales team through a channel (e.g email, Slack, or an internal comms tool of your choice) or create a task in your project management system. Or how about if you moved a lead through the sales pipeline? Automatically send emails to prospective customers that focus on relevance and customer experience.

Anything is possible. Contact us to make that possibility become a reality.

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“Our mission is to help our customers to achieve the digital transformation they are looking for. We have the talent, experience, motivation, and the necessary tools to make it possible.”