Acebo Insights


The Importance of Digital Marketing

Digital marketing is not reserved only for large companies. Regardless of size, industry, or location, digital marketing is a must for business growth and innovation.

If we ask the chief marketing officer of any high-level company what their advice would be to achieve their goals, a solid digital marketing strategy will undoubtedly be one of their answers. Digital marketing is more affordable, flexible, and attractive than traditional marketing methods. Even small and medium-sized businesses are finding better competition, better practices, and greater engagement through digital marketing.

Here are 10 reasons why you should implement digital marketing in your marketing strategy:

1. Digital marketing is cheaper.

The price for traditional marketing campaigns, including print and television, is higher and ROI is more difficult to track. Digital marketing uses targeted research and analysis to quickly determine which approaches work well and which ones don’t justify the expense or resources allocated. Therefore, most digital marketing channels tend to be less expensive upfront and avoid overspending on poorly performing campaigns.

2. Small businesses are more competitive.

Digital marketing closes much of the gap between large, medium, and small companies because they reach their target audience in a very similar way. While large companies with larger budgets will be able to spend more on paid advertisements (such as a television ad) and very advanced software, digital marketing gives SMEs more opportunities to compete, improve brand awareness, and create an audience.

3. Measure the impact of your campaigns.

The most common question from our clients is: What impact do my digital marketing campaigns generate? Although through analytics the immediate results are visible at all times, the final result has a high value in order to measure the impact generated. The “single attribution” or single attribution (first point of contact / last point of contact) is the measurement method used by the vast majority of marketing teams. This method recognizes the theory that an average of six touchpoints are required to convert an unknown lead into a sale, assigning a higher value to the first and last touchpoints. When it comes to traditional marketing, it’s much more difficult to measure the impact of a print ad because you don’t know who it’s reaching. With digital marketing, you can target specific audiences, and it’s easier to determine which ad led to a specific sale.

4. Possibility of A/B test.

One of the best characteristics of digital marketing is the ability for a business to experiment with almost every aspect of a marketing campaign. The A/B Test consists of developing and promoting two versions of the same campaign using only a small percentage of the audience to measure which version works better. For example, you can change the location of a call-to-action (CTA), the color of a promotional banner, the subject, the title, etc. The A/B test can be used to attract the target audience more effectively, study which format is most effective with your audience, improve CTR, and much more. The results of the A/B test can also be used to improve the targeting of print ads. For example, if a business is targeting the same audience both digitally and in print, the most effective result in digital media will be for print ads as well.

5. Marketing on mobile devices.

Did you know that many people no longer have desktop computers? Marketing for mobile devices opens up a world of opportunities for businesses, from creating a more personalized user experience to reaching new users. According to the Global Web Index, more than 80% of Internet users own a smartphone, and 90% of the time spent on their smartphone is spent on applications. This is why it is important to take into account the great importance of mobile marketing. The creation of emails adapted to mobile devices, advertisements on social networks or even the development of your own application, will allow you to reach users in their most native environment.

6. Analytics improve the business model.

Digital marketing analytics help companies make decisions and improve the efficiency of future campaigns. Collecting numbers for traditional marketing channels is a costly and imprecise process, whereas most digital platforms, including social media and marketing automation, have built-in analytics dashboards with all the data available automatically.

7. Offer personalized attention.

Digital marketing eliminates the old “one size fits all” approach, offering companies the ability to tailor marketing to each type of customer. The analysis of customer behavior allows you to personalize and create a unique experience. A better customer experience means more trustworthiness and loyalty, plus a growing audience of brand advocates.

8. Marketing automation allows you to grow more than ever.

Many simple and routine marketing tasks, including reporting, can be automated when done digitally, using a robust marketing automation platform. This allows marketing teams to focus on creating effective strategies and analyzing the most meaningful data. These systems allow marketing and sales teams to focus on their expertise and optimize strategies, without wasting resources on smaller tasks.

9. Social networks create trust.

A recommendation from a friend makes a business appear more trustworthy to potential customers. Digital advertising leverages social media to make “likes” and other online reviews visible to friends of customers. Recommendations make a company stand out from the competition, automatically building trust and recognition.

10. SEO places your brand or company where the public can find it.

Today, we all use Google. In fact, 81% of B2B buying cycles start with a web search. That may be the reason why search engine optimization has the best ROI of any other digital marketing practice. For a business to appear on the first page of search engines, a solid SEO strategy is necessary.

Smarter marketing

Higher profitability, more data to make better decisions, and customer trust are just some of the benefits of digital marketing. At Acebo, we help you better understand your customers and in this way, you can communicate with them how, where, and when they are most receptive to your message. At the same time, we offer you the possibility of analyzing your efforts in real-time, we guarantee you have a very precise knowledge of how and where your money is spent promoting your business and we indicate where you get the most benefit by investing it.

We would love to hear your experiences and ideas!

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