Acebo Insights


B2B Inbound Marketing Strategy. Current trends

It is not a surprise that providing online interactive content, should be part of any successful B2B Inbound marketing strategy nowadays. There is a constant interaction between customers and companies, especially in the digital world. The audience is not a mere spectator anymore, but an actor willing to actively follow you (if your online activity meets their expectations).

Clients have always wanted to feel taken care of. However, more than ever, they have the chance to express their needs. In addition, they can easily provide helpful feedback to brands about their customer experience (cx). And guess what? ย 

๐Ÿ˜That information, given by customers is of great value to companies. They can transform it into knowledge to improve the whole buying experience and digital customer journey.

It goes without saying that aspects such as building brand awareness and enhancing your company’s reputation must be considered in your digital marketing strategies.

Without any doubt, both social media (SoMe) ย and Search Engine Optimisation (SEO) matter. These two represent convenient channels to attract leads. What is more, your business wants those leads to return and ultimately convert into clients. That’s when an Email Marketing strategy comes to help. Stay with us to find out what resources you need to build a successful B2B Inbound marketing strategy.

Social media strategy as part of a b2b inbound marketing strategy

Society evolves, and so does social media. New technologies emerge, and new features are implemented. Somehow, we still see SoMe platforms as online meeting points to socialise and share ideas. However, there’s a current tendency to use them to educate, inspire and offer solutions (or even anticipate possible issues).

๐Ÿ˜ High-quality marketing content is a magnet for online visitors: videos, webinars, and email marketing campaigns lead to digital engagement.

Setting a solid SoMe B2B Inbound Marketing strategy allows you to:

Increase your brand reputation. Online visitors will trust you more if you are active on SoMe networks. If your posts resonate with them, chances are they will start consuming your content regularly. ย Digital Advertising plays a great role too.

Speed up your B2B lead generation process. After eating up a good piece of your B2B digital marketing content, your followers will have a more accurate understanding of what products or solutions you offer. As a result, they will be more willing to interact with your regularly and turn into leads.

Encourage client’s engagement. In this digital world, customers constantly offer valuable data about their preferences. After each online interaction, they leave behind helpful information. That info allows companies to understand their prospects and clients’ needs. In addition, on SoMe, visitors can also like, share, save and comment on your company’s posts. They can even become your brand ambassadors! ๐Ÿค—

๐Ÿ˜The more consistent your SoMe interaction, the better the possibility of building a community around your business.

Seo strategy as part of a b2b inbound marketing strategy

If you don’t know something, ask Google. ๐Ÿ˜Š We have the impression that this hugely famous search engine knows everything…What is undeniable is that Google prioritises relevant content when ranking your Webiste in search results. So undoubtedly, SEO has to be considered when discussing a B2B Inbound Marketing strategy.

In SEO, you need to design a list of keywords you would like your site to rank for. Then, by using these keywords and phrases, your online posts will attract more relevant traffic to your website. Some interesting SEO aspects to consider are the following:

You should include relevant keywords in your posts. Focus on creating the appropriate kind of content for your, corporate blog for instance, by including relevant keywords in the title tags, anchor texts and URL slugs.

๐Ÿ˜Those keywords have to be related to your industry and brand, so they will make it easier for your prospects to find you. They also facilitate search engines to understand your content.

Add some attention-grabbing images, name them. Should you include images in your posts? Yes, you should. Images contribute to your website’s SEO and help show your content in a more eye-pleasing way. Besides having captivating photos, make sure you optimise your image files. That means that you may need to compress them.

๐Ÿ˜Nobody, not even SEO, wants a website taking ages to load. So, when it comes to images, go for the smallest file possible size (without compromising quality).

๐Ÿ’กRemember to name your image files. That way, the search engine will quickly know what the image is about.

Invest in compelling copy. That is, write educating yet captivating content. You message will be delivered to people so try to connect with human emotions. The knowledge you are sharing needs to be perceived as valuable and easy to understand.

๐Ÿ˜Fine-tune your writing and deliver a story that is worth the time to read. ๐ŸŽ

Email marketing strategy as part of a b2b inbound marketing strategy

Surprisingly or not email is still part of our everyday life. It offers a direct connection to the client, allowing some degree of personalisation. Moreover, it gives back tons of valuable data to improve any digital marketing strategy’s success. With an Email Marketing campaign, you can quickly observe the impact of your messages. In addition, you will determine what type of content lands with your readers, so you will create more accordingly.

Emails accounts are private. So are Some accounts. However, with an email message, we all have the feeling of having a more personal conversation. There is someone, in this case, a business, which is on the other side of the mail, taking care of our needs and offering valuable tips and expertise. An Email Marketing campaign allows you to:

Increase your brand awareness. As your company sends regular emails to clients, your brand’s name will be top of mind when considering your industry. As a result, your leads will get to know your brand culture better and come back to you easily.

๐Ÿ˜A solid brand reputation can result from investing in helping and educating your audience.

Enhance customer retention. Deep down, customers want to trust you. With these automated marketing campaigns, you are giving them feasible reasons to do it! ย Besides, familiarity brings trust, so the more familiar they are with your brand, the more comfortable they will be to stay around.

๐Ÿ˜Compelling B2B Digital Marketing Content leads to loyal clients.

Generate website traffic. These digital campaigns are supported by technology. Marketing Automation makes it possible to monitor what drives clicks and conversions. Moreover, strong email open rates indicate that your messages are well received.

๐Ÿ˜Ultimately, you want to get your subscribers to your site and convert them into clients.

To sum up. b2b digital growth: clients and businesses together

B2B Inbound Marketing is about offering captivating, tailored content to your audience and building lasting relationships with them. As a result, they will enjoy their customer journey and will be willing to stick with your organisation. When done right, a B2B Inbound Marketing strategy can increase customer loyalty and brand awareness, among other benefits.

๐Ÿ’กConsistency and openness to new digital trends and procedures will allow your business to reap the rewards.

At Acebo, we know how necessary it is to feel supported and well-advised. That’s precisely what we offer to your business. The right digital professional tools to help your company grow by taking the necessary steps. It cannot be otherwise.

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