6 reasons to have an active website Everyone knows the importance of having an online presence in the 21st century. That is why we are not going to talk about why it is important for your company to have a website, but why it is important to have it active and...
What is GDPR? The General Data Protection Regulation (GDPR) (2016/679) is a unifying update of European Union legislation that applies directly to the processing of all personal data in the EU since May 25, 2018. Prior to that date, privacy law in the E.U. has been...
Why content marketing and marketing automation go hand-in-hand The marketing objectives are clear: create new opportunities to increase sales while keeping your current customers happy. Clearly, content marketing plays an important role in this. When you provide...
How to Retain Customers With Forms or Landing Page As a business, many of your marketing campaigns can be based on one main goal: getting people to fill out a form. Oftentimes, designing a compelling landing page isn’t enough to encourage people to submit their...
The Importance of Digital Marketing Digital marketing is not reserved only for large companies. Regardless of size, industry, or location, digital marketing is a must for business growth and innovation. If we ask the chief marketing officer of any high-level company...
What is inbound marketing? Inbound marketing is a strategy that uses a set of different forms of digital marketing (content marketing, blogging, SEO, social media, marketing automation among others) to create brand awareness and attract new leads. Why is there so much...
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