Data-driven marketing means better customer insights Have you heard about data-driven marketing and its many benefits? It doesn’t matter if you are a marketing expert or not. This post is the right place for you! The introduction above is not just a catchy open...
The Foundation For a Solid Digital Marketing Strategy What kind of digital marketing strategy are you doing? What do you get better results with? These are, without a doubt, the most common questions and that we tend to hear more frequently in all types of sectors....
Strategies to generate new leads The way in which new leads are generated has undergone major changes in recent years, mainly caused by the rise of new online capabilities and social networks. The abundance and immediacy of information on the web has created the...
Benefits of marketing automation Marketing automation has evolved into a necessity for anyone who considers themselves a marketing professional. One of the benefits of marketing automation is time. Time is money, and the more time you spend generating value, the...
Analytics: the power to transform data into knowledge Technology has provided the business world with one of the greatest possible weapons for growth: Data collection and analytics. Data is information, and information is power. The discovery of patterns obtained from...
What’s involved marketing automation? Marketing automation is a difficult concept to explain in a few words and very difficult to get a complete picture of all the elements it includes. Marketing automation allows you to send timely, personalized, and relevant...
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