A B2B blog as an open door to digitalisation “No thanks, I am just looking”. Clients often want to look around freely when they walk into a shop. That’s why a B2B blog opens a door to digitalisation. Even if their buying intention is sometimes hidden...
Make it public: Traditional and Digital Advertising Advertising is part of our culture. We associate some products or services with pleasure, entertainment, lifestyle or personal values. Both in traditional and digital advertising, this association lies beneath any...
Inverse QR codes alert and security best practices QR codes fraud Public concern about QR codes was raised last summer when a new QR fraud was detected in Sevilla (Spain). This malicious technique called “inverse QR” allows fraudsters to steal data and...
ROI in B2B. How much to spend on making money ROI in B2B: Every single action you take in terms of business has an impact on your company’s revenues. Especially in a digital environment. Of course, you want to grow your company. You want positive results. Besides,...
Microsoft Teams and the GIFShell attack A new attack chain uses GIF images in Teams (Microsoft) to deliver malicious files (which look harmless to the user) and execute commands to steal data. The main component of this attack is a GIF image (GIFShell) that contains a...
Email marketing: Clients want to hear from you In today’s hyper-connected and digital society, more than ever, information is shared in every interaction. Our personality is behind every online action, especially when we talk about email marketing. The way...
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